Planning for Autumn Winter 2020 started at the end of May, with an initial concept and style meeting. It is always a little hard thinking about a season a year away, before the current Fall season has even landed and while in the middle of finishing up for Spring Summer 2020!
I would describe our small luxury brand as ‘slow fashion’, a more sustainable approach to fashion, which we believe very strongly in. Our collections are designed to stand the test of time and while we are reactive and very receptive to trends we are not entirely driven by the latest ‘must-have’ fad. This is a relief when looking a year down the line as we know we have a great core range of products to work from and are not reinventing the wheel every season. We have classic blocks and styles that we run year on year, we tweak where required and develop some key new styles to enhance the collection.
Our fabric selection does change from season to season and we are looking to push the boundaries here, particularly in our women’s collection. Traditionally we would have played it quite safe with colourful, yet classic checks and herringbones. Now we are embracing what our own Weaving mill does best on the international market – bold, intricate and colourful fabrics. These stand-out pieces are really quite special and balanced with timeless designs – e.g. herringbones and plains.
While a large focus of the Magee 1866 collections is around our own fabrics – we work with a number of other mills namely in the UK, Italy and Portugal. These mills bring something different – a worsted suiting, a luxury silk print, cottons for trousers, shirting fabrics and an increasing number of technical fabrics for outerwear.
Liberty of London silk print and Italian silks.
Two days in Milan (where our own Weaving also showcase the next season) covers the majority of these mills. This time is spent going from mill to mill, viewing their collections and sampling. I love it – exhausting but exciting to see what other mills are working at and over the course of the show next Autumn’s collection really starts to take shape.
Luxury natural fibre yarns
There is an increasing drive across fashion for brands and consumers to adopt a more sustainable approach to fashion.
Trend inspiration for Autumn Winter 2020.
A snapshot of our own Weaving stand at Milan – showcasing what we do best – luxury and natural fabrics. Cashmeres, wools and alpacas.